Recycling Partnership Launches Communities for Recycling Pilot Program in Fort Worth
In honor of Global Recycling Day (March 18th), The Recycling Partnership launched Communities for Recycling — an initiative to provide real-time recycling information through Facebook Messenger Pilot — starting with pilot programs in Fort Worth & Atlanta.
Robert Smouse, of STAR Mission Partners Fort Worth City Hall (City of Fort Worth), explained: "Communities like Fort Worth realize that social media is a progressively important communication tool to connect with new audiences for specific programs such as recycling... Fort Worth is proud to be one of the pilot cities chosen to share this personalized, hyperlocal recycling information to our residents. Recycling and waste minimization are important issues in our city. In order to reach the largest audience possible, who better to do that with than Facebook.”
The initiative is the result of a collaboration between the City of Fort Worth, the Recycling Partnership, Facebook and consumer packaged goods brands like PepsiCo.
Read more about the project on the City of Fort Worth's website.